CREATE UNFORGETTABLE MEMORIES WITH
THE GRAY ROOM
Welcome to The Gray Room!
A space where coastal charm and timeless style come together in the heart of New Smyrna Beach.
Our 5,000-square-foot flex space is designed to host everything from intimate gatherings to grand parties, art exhibits, markets, and more.
The Gray Room was made for all
of life's celebrations! Let us help you create a memorable experience your guests will never forget.
OUR SERVICES
EVENT COORDINATION
Our Services
excellence & elegance
At The Gray Room, we understand the importance of creating meaningful connections. Our premier flex space in New Smyrna Beach offers a versatile space where both new and lasting relationships can flourish. With a capacity to host up to 150 guests, The Gray Room provides the perfect setting for gatherings of all sizes, whether you’re planning an intimate gathering or a grand celebration.
01
INTIMATE EVENTS
The Gray Room takes pride in offering a dedicated team of qualified professionals who are committed to making your event exceptional. From start to finish, our staff is here to guide you every step of the way, ensuring that every detail is executed to perfection. We strive for excellence in every aspect of our service, so you can trust that your event will be flawlessly coordinated and unforgettable.
02
EXPERT SERVICE
The Gray Room is located on Canal Street, in the heart of New Smyrna Beach. The space is housed in a historic building, thoughtfully restored to blend timeless charm with coastal elegance. Located in the arts district, surrounded by the town’s most beloved shops, restaurants, and galleries. The Gray Room was created in hopes to celebrate the arts. From inviting local artists for galleries, hosting fashion shows, pop-up shops and more. The Gray Room offers a unique setting that reflects the vibrant culture of New Smyrna Beach.
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UNBEATABLE LOCATION
ABOUT THE
GRAY ROOM
The Gray Room is a space thoughtfully curated for all of life's celebrations. Founded by Cheryl Lorenz, owner of the beloved local boutique, The Posh Pineapple. The Gray Room reflects her deep love for New Smyrna Beach and its community.
Cheryl's passion for bringing people together extends beyond her gift shop, leading to the creation of The Gray Room. Born from her dream to offer a space that the community can cherish; hosting everything from art galleries and markets to intimate celebrations and community events.
Every detail of The Gray Room is designed to honor the spirit of New Smyrna Beach, providing a setting where both locals and visitors can gather in celebration. Cheryl is thrilled to embark on this new chapter and looks forward to celebrating at The Gray Room with you soon!
meet the team
CHERYL
ashley
DAKOTA
DEVYN
CHERYL
Use this space to promote the business, its products or its services.
ASHLEY
Use this space to promote the business, its products or its services.
DEVYN
Use this space to promote the business, its products or its services.
DEVYN
Use this space to promote the business, its products or its services.
Your questions, answered
PLATINUM PACKAGE
FULL SERVICE EVENT PLANNING
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Comprehensive event planning from start to finish
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Introductory meeting
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Sourcing, securing, and managing all vendors
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Tailored event design with a detailed mood board
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In-depth design and check-in meeting
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Custom event layout creation and execution
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Final walkthrough to ensure perfection
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Provide Day-Of timeline
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Full event setup and seamless breakdown of all decor
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On-site coordination and presence throughout the event for flawless execution
GOLD PACKAGE
TAILORED EVENT PLANNING
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Curated list of preferred vendors, with personalized recommendations based on your event's needs
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Introductory meeting
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Thoughtfully designed event layout provided for your approval
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Ongoing support during the planning process to ensure your vision comes to life
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Setup and breakdown of tables and chairs, including linens, cushions and place settings
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Final walkthrough to review event details and layout
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On-site presence at the event to oversee and assist with coordination
